Case study
International Carwash Association
Roadmap
A one-minute case for showing up in the room.
Production specs
- Client
- International Carwash Association
- Runtime
- 1:00
- Year
- 2025
- Format
- Event promo
- Scope
- 1:00 promo for ROADMAP by ICA, the International Carwash Association's "People + Projections" event, built from workshop, session, and networking coverage.
- Primary audience
- Employees, partners, attendees, internal communications
- Placement
- Event marketing, workshop launch, attendee communications
Reason for the project
Why it needed to exist.
Give the International Carwash Association a short film that explains ROADMAP and makes operators want to attend the next one.
Goal / aim
What the film needed to make clear.
The ROADMAP by ICA promo opens on a gold skyline title card — "People + Projections" — then sells the event in its own words: hands-on workshops, unmatched connections, and critical car wash insights, shown through table work, live sketch notes, speakers on stage, and operators trading notes.
Production approach
How the story was built.
Coverage of workshops, keynotes, and side conversations was cut to a fast one-minute structure with bold on-screen chapter titles and a branded open and close.
Result
Where the work landed.
A 1:00 promo the association can use for registration, social, and event screens.
Delivered assets
- 1:00 event promo
- Event b-roll
Project signals
- ROADMAP by ICA — People + Projections
- Hands-on workshop coverage
- Speaker and keynote coverage
- Networking and operator conversations
- Branded open, close, and chapter titles