Case study
International Carwash Association
LEAD — Clearwave
A training story told by the person who runs it.
Production specs
- Client
- International Carwash Association
- Runtime
- 1:14
- Year
- 2025
- Format
- Customer story film
- Scope
- 1:14 LEAD customer story featuring Jacquelyn Laporte, Director of Human Development at Clearwave, on training with LEAD powered by Learner Mobile.
- Primary audience
- Leadership, sales, operations, and stakeholder audiences
- Placement
- Training rollout, internal review, field communication
Reason for the project
Why it needed to exist.
Show car wash operators what LEAD training looks like in practice, through a customer who uses it.
Goal / aim
What the film needed to make clear.
A LEAD customer story built around Clearwave's Jacquelyn Laporte, interviewed at the LEAD booth. Her account is cut with car wash site footage and screen walkthroughs of the LEAD course catalog — quick-hitting courses, hiring and onboarding, finance and operations, and all-in-one training packages.
Production approach
How the story was built.
A booth interview with Jacquelyn Laporte carries the film; site footage and platform screen captures show the courses she describes, with bold motion titles in the LEAD style.
Result
Where the work landed.
A 1:14 customer story for LEAD's sales, social, and event channels.
Delivered assets
- 1:14 customer story film
- Interview coverage
Project signals
- LEAD powered by Learner Mobile customer story
- Jacquelyn Laporte, Director of Human Development, Clearwave
- Car wash site coverage
- LEAD platform walkthrough