Case study
International Carwash Association
LEAD — Splash
An operations leader on training that sticks.
Production specs
- Client
- International Carwash Association
- Runtime
- 1:01
- Year
- 2025
- Format
- Customer story film
- Scope
- 1:01 LEAD customer story featuring Garrett Hartman, VP Operations at Splash, on training with LEAD powered by Learner Mobile.
- Primary audience
- Leadership, sales, operations, and stakeholder audiences
- Placement
- Training rollout, internal review, field communication
Reason for the project
Why it needed to exist.
Show car wash operators how an operator uses LEAD training, in that operator's own words.
Goal / aim
What the film needed to make clear.
A LEAD customer story built around Splash's Garrett Hartman, interviewed at the LEAD booth, cut with aerial and on-site footage of a Splash car wash and screen walkthroughs of LEAD's built-in authoring, integrated AI, unlimited profiles, and quick-hitting courses.
Production approach
How the story was built.
A booth interview with Garrett Hartman carries the film; drone and on-site footage of a Splash location and platform screen captures show the features he talks about.
Result
Where the work landed.
A 1:01 customer story for LEAD's sales, social, and event channels.
Delivered assets
- 1:01 customer story film
- Interview coverage
Project signals
- LEAD powered by Learner Mobile customer story
- Garrett Hartman, VP Operations, Splash
- Aerial and on-site car wash coverage
- LEAD platform walkthrough