Case study
International Carwash Association
LEAD — Charles Drummond
A leadership story members actually stop to watch.
Production specs
- Client
- International Carwash Association
- Runtime
- Project cut
- Location
- Houston-led production
- Year
- 2026
- Format
- Leadership profile film
- Scope
- ~1:15 leadership profile produced for the International Carwash Association's LEAD program, featuring Clean Car Wash operator Charles Drummond and captured at The Car Wash Show 2026 in Nashville.
- Primary audience
- Leadership, sales, operations, and stakeholder audiences
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Turn Charles Drummond's leadership story into a profile the International Carwash Association could stand behind for its LEAD program — personal enough to connect, polished enough to headline.
Goal / aim
What the film needed to make clear.
A LEAD profile for the International Carwash Association built around Clean Car Wash's Charles Drummond — cutting his leadership story together with site footage and Car Wash Show coverage into a tight, human feature the association can put in front of its members.
Production approach
How the story was built.
Built from a sit-down interview and on-site coverage: the cut opens on Charles in his own words, layers in Clean Car Wash operations and team moments to ground the story in the work, and carries the LEAD framing throughout for a member-ready feature.
Result
Where the work landed.
A ~1:15 leadership profile the association can run across LEAD channels, event screens, and social — a repeatable format for spotlighting the people behind the industry.
Delivered assets
- ~1:15 leadership profile film
- Sit-down interview coverage
- On-site b-roll package
- Association-ready master
Project signals
- ICA LEAD program feature
- Leadership interview — Charles Drummond, Clean Car Wash
- Clean Car Wash site coverage
- Captured at The Car Wash Show 2026 (Nashville)
- Member-ready profile format