Case study
BP
Rodeo Spot
Thirty seconds of BP in Houston.
Production specs
- Client
- BP
- Runtime
- 0:30
- Year
- 2026
- Format
- 30-second commercial
- Scope
- :30 BP center spot for the Houston Livestock Show and Rodeo, closing on BP's "Investing in America" card.
- Primary audience
- Employees, partners, attendees, internal communications
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Give BP a short, high-energy spot for the rodeo that ties its people, its work, and its Houston community together.
Goal / aim
What the film needed to make clear.
A fast :30 for BP at the Houston Rodeo: volunteers in green BP shirts, a Rodeo Run bib, a straw hat with the BP patch, field and offshore work, students on a visit, a Houston skyline at dusk, and a closing "Investing in America" map.
Production approach
How the story was built.
Volunteer, operations, and community footage was cut on the beat with light transitions and stylized color into a 30-second spot that lands on BP's Investing in America card.
Result
Where the work landed.
A :30 commercial for BP's Houston Livestock Show and Rodeo screens.
Delivered assets
- :30 commercial
Project signals
- Houston Livestock Show and Rodeo :30 center spot
- BP volunteer and community footage
- Field and offshore operations footage
- "Investing in America" end card