Case study
BP
The Year-End Address
A year-end leadership message shaped for credibility, warmth, and company-wide momentum.
Production specs
- Client
- BP
- Runtime
- 03:05
- Location
- Orlando, FL
- Year
- 2025
- Format
- Executive message
- Scope
- Year-end message from bp America chairman and president Orlando Alvarez
- Primary audience
- Executives, communications teams, event stakeholders
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Make the message feel personal without losing executive weight: thank teams, recognize strategic wins, acknowledge operational pressure, and set up the next year with calm authority.
Goal / aim
What the film needed to make clear.
BP needed Orlando Alvarez's year-end message to feel like more than a desk recording. The final piece gives bp America's chairman and president a polished internal leadership platform, pairing his direct-to-camera thanks with Westlake, field, trading-floor, refinery, offshore wind, and operations footage that turns a holiday note into a strategic reflection on the year.
Production approach
How the story was built.
Content Co-op shaped the edit around Orlando's seated message, sentence-case captions, bp-branded office context, Westlake exterior imagery, field and control-room b-roll, refinery and offshore wind visuals, and a tight review cycle through Wipster with communications and business-advisor comments folded into the final x3 export.
Result
Where the work landed.
The video landed as a distribution-ready leadership communication for BP, strong enough that the finished look and process opened the door to a broader Orlando thought-leadership cadence around CEO-transition visibility, quarterly updates, operational wins, and year-end reflection.
Delivered assets
- Year-end executive message film
- Captioned leadership edit
- Distribution-ready Wipster export
Project signals
- bp America leadership message
- Westlake and field b-roll
- Sentence-case captions
- Wipster review cycle
- Final x3 export