Case study

BP
The First 150

A first-ride campaign film that makes a 150-mile charity ride feel human, possible, and worth training for.

Production specs

Client
BP
Runtime
02:47
Location
Texas MS150 route
Year
2024
Format
Community impact film
Scope
2:47 BP MS150 first-time rider campaign film with rider portraits, training-prep detail, Houston skyline cycling, BP MS150 truck branding, and #whyiride social CTA
Primary audience
Leadership, sales, operations, and stakeholder audiences
Placement
Training rollout, internal review, field communication

Reason for the project

Why it needed to exist.

Make the BP MS150 feel less intimidating for first-time riders by showing preparation, support, uncertainty, cause-driven motivation, and the real people behind a long-distance charity ride.

Goal / aim

What the film needed to make clear.

BP's First Time Riders film lowers the barrier to the BP MS150 by letting new cyclists talk through the ride before the start line. The edit moves from the BP MS150/bp opener into outdoor rider portraits, Christy Treat's name-card segment, bike and helmet prep, hydration moments, a Ryan-and-Kara paired rider scene, Houston skyline cycling, BP MS150 truck branding, and the #whyiride end card.

Production approach

How the story was built.

The 2:47, 720p film pairs soft outdoor interviews with bike closeups, shoe and helmet details, skyline riding, grass-and-park training texture, BP MS150 vehicle graphics, paired-rider moments, and a clean 'tell us why you ride' social CTA.

Result

Where the work landed.

A rider-recruitment and community-impact film that gives BP a warmer front door for explaining the MS150 experience, inviting first-time cyclists into the team, and turning #whyiride into a personal prompt instead of a corporate hashtag.

Delivered assets

  • 2:47 720p community impact film
  • First-time rider recruitment asset
  • Rider interview story
  • #whyiride campaign CTA
  • Campaign-ready social cut

Project signals

  • BP MS150 and bp campaign opener
  • Christy Treat rider portrait
  • Ryan-and-Kara paired rider segment
  • Houston skyline cycling shots
  • Bike, helmet, shoe, and hydration prep
  • #whyiride campaign frame
  • BP MS150 branded training visuals
  • Tell us why you ride CTA
  • 2:47 720p community impact film

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