Case study
BP
Differential Performance
A senior performance message shaped into a film people could actually issue, share, and understand.
Production specs
- Client
- BP
- Runtime
- 05:10
- Location
- Gulf Coast operations
- Year
- 2024
- Format
- Executive explainer
- Scope
- 5:10, 1080p executive performance film built around Gio Cristofoli's leadership message, BP-branded green motion graphics, onion-model animation, partnering chapter cards, TSI document visuals, and a stacked logistics cash cost chart
- Primary audience
- Executives, communications teams, event stakeholders
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Make the performance story clear enough for broad internal distribution while preserving the operational specificity behind logistics cash cost, base/inflation/incremental-demand layers, performance management, and year-over-year improvement.
Goal / aim
What the film needed to make clear.
BP needed an executive-led update to explain differential performance without letting the message disappear inside internal language, KPI screens, or chart logic. The final piece paired Gio Cristofoli's leadership message with clean animated frameworks, captions, onion-model animation, green line-graph motion, partnering chapter cards, TSI document visuals, and a stacked logistics cash cost graphic that aligned with the voiceover instead of fighting it.
Production approach
How the story was built.
Content Co-op built a 5:10, 1080p, 23.976fps executive explainer around interview-led narration, BP-branded motion graphics, onion-model context, KPI proof screens, captions, TSI-and-value-strategy document inserts, and a revised cost chart. The edit moved through detailed stakeholder review, including music balance, caption coverage, chart timing, graph logic, and SharePoint and Yammer-ready export delivery.
Result
Where the work landed.
The film became a comms-ready asset for BP's Q3 performance communications: a leadership message with enough visual structure for broad internal distribution and enough operational detail to keep the differential-performance story specific.
Delivered assets
- 5:10 1080p executive performance film
- BP-branded motion graphics
- Performance chart integration
- Captioned final MP4
- SharePoint and Yammer-ready export
Project signals
- Gio Cristofoli leadership message
- Onion-model animation
- Partnering chapter cards
- TSI document visuals
- Logistics cash cost graphic
- Base, inflation, and incremental demand chart layers
- Captioned final export
- Stakeholder review cycle
- Q3 performance communications