Case study
BP
National Footprint
A national footprint compressed into a clean 30-second proof piece.
Production specs
- Client
- BP
- Runtime
- 00:30
- Location
- U.S. energy footprint
- Year
- 2023
- Format
- Economic-impact motion report
- Scope
- National footprint proof, refinery and wind visuals, jobs, community investment, and America map graphic
- Primary audience
- Leadership, sales, operations, and stakeholder audiences
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Turn broad corporate-impact data into a short, polished asset that could support stakeholder conversations without becoming a static slide deck.
Goal / aim
What the film needed to make clear.
This BP Economic Impact Report asset packages refinery scale, wind energy visuals, employee and field footage, community-program imagery, and a national map into a concise communications film. The piece makes large proof points feel legible fast: $135 billion economic impact, 190,000 American jobs, 17,000 BP employees, and $150 million in community programs.
Production approach
How the story was built.
Content Co-op combined aerial industrial footage, energy-transition imagery, branded BP graphic cards, rapid human b-roll, and a closing America-map illustration into a compact edit with enough pace for social distribution and enough clarity for corporate communications.
Result
Where the work landed.
The finished economic-impact film gives BP a quick proof asset for the scale of its U.S. presence: energy infrastructure, workforce, community investment, and national reach in one controlled message.
Delivered assets
- 30-second economic-impact film
- Social-ready proof asset
- Corporate communications cut
Project signals
- $135 billion economic impact
- 190,000 American jobs
- 17,000 BP employees
- $150 million community programs
- Committed to America map