Case study
Pinot's Palette
Girls Night Out
A girls-night-out campaign that sells the room, not just the class.
Production specs
- Client
- Pinot's Palette
- Runtime
- 00:59
- Location
- Franchise studio campaign
- Year
- 2024
- Format
- Reservation-driving campaign film
- Scope
- 59-second paint-and-sip campaign cut for Pinot's Palette Girls Night Out, built from studio footage, customer testimonials, group painting moments, reservation prompts, and a nationwide studio CTA
- Primary audience
- Private-party guests, studio owners, franchise marketers
- Placement
- Website, social ads, studio booking pages
Reason for the project
Why it needed to exist.
Show why a private painting night feels low-pressure, social, and repeatable across franchise studios, while keeping the edit fast enough for web and social promotion.
Goal / aim
What the film needed to make clear.
Pinot's Palette's Girls Night Out cut turns a paint-and-sip studio into a social proof asset: wine-glass cheers, group photos, apron-and-canvas instruction, Tulsa and Somerville customer callouts, phone-shot UGC texture, reserved-seating graphics, and a national studio CTA all make the experience feel easy to book.
Production approach
How the story was built.
Content Co-op paired upbeat studio b-roll with kinetic typography, handwritten testimonial overlays, bold objection-handling graphics, and close-up painting details so the campaign answers common hesitations: no experience required, clear instruction, music, party atmosphere, and enough seats for a group.
Result
Where the work landed.
The finished 59-second spot gives Pinot's Palette a booking-focused campaign asset for girls-night-out, private-party, franchise, and studio marketing without losing the color and looseness of the actual room.
Delivered assets
- 59-second campaign film
- Private-party promo asset
- Studio marketing cut
Project signals
- Paint-and-sip studio footage
- Girls-night-out reservation prompt
- Customer testimonial overlays
- No-experience-needed messaging
- Nationwide studio CTA