Case study
Copart
After the Storm
Disaster response at scale, documented from the air with operational precision.
Production specs
- Client
- Copart
- Runtime
- Project cut
- Location
- Houston-led production
- Year
- 2024
- Format
- Drone documentation
- Scope
- Hurricane response aerial coverage across multiple days
- Primary audience
- Leadership, sales, operations, and stakeholder audiences
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Document hurricane response operations with aerial coverage that communicates both the scale of the disaster and the operational capability of the response.
Goal / aim
What the film needed to make clear.
Multi-day drone coverage of Copart's Hurricane Milton response operations across Florida, capturing the scale and logistics of disaster-level vehicle recovery.
Production approach
How the story was built.
Multi-day drone deployment, cross-location coverage, and disciplined aerial storytelling.
Result
Where the work landed.
A visual operations record and proof piece for crisis response capability and stakeholder communications.
Delivered assets
- Drone coverage series
- Operations documentation
- Stakeholder proof piece
Project signals
- Disaster response
- Multi-day aerial
- Operations documentation