Case study
BP
International Women's Day
Leadership stories told with enough weight to carry the day and the year after.
Production specs
- Client
- BP
- Runtime
- Project cut
- Location
- Gulf Coast operations
- Year
- 2023
- Format
- Campaign film
- Scope
- IWD leadership spotlight and campaign
- Primary audience
- Executives, communications teams, event stakeholders
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Produce an IWD campaign piece that honors the subject matter without sliding into generic diversity messaging.
Goal / aim
What the film needed to make clear.
BP's 2023 International Women's Day campaign produced into a leadership spotlight that stands on substance and specificity.
Production approach
How the story was built.
Executive interviews, personal narratives, and production choices that let the stories land with authority.
Result
Where the work landed.
A campaign asset for IWD, leadership communications, and ongoing D&I programming.
Delivered assets
- IWD campaign film
- Leadership interviews
- Social cuts
Project signals
- IWD campaign
- Leadership spotlight
- D&I programming