Case study
Baylor University
Connections
Institutional vision that feels like leadership, not bureaucracy.
Production specs
- Client
- Baylor University
- Runtime
- 02:26
- Location
- Baylor University, Waco
- Year
- 2019
- Format
- Institutional film
- Scope
- Business school strategic vision
- Primary audience
- Leadership, sales, operations, and stakeholder audiences
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Turn a strategic planning document into something people would actually watch.
Goal / aim
What the film needed to make clear.
Baylor Business School's strategic plan translated into a visual narrative for faculty, donors, and prospective students.
Production approach
How the story was built.
Campus footage, leadership interviews, and a narrative arc that connects vision to action.
Result
Where the work landed.
A strategic asset for development, admissions, and internal alignment.
Delivered assets
- Institutional film
- Strategic plan video
Project signals
- Institutional storytelling
- Strategic vision
- Multi-audience