Case study
Baylor University
Meet Your Counselor
Admissions content that builds trust before the campus visit.
Production specs
- Client
- Baylor University
- Runtime
- 00:34
- Location
- Baylor University Admissions
- Year
- 2019
- Format
- Admissions film
- Scope
- Counselor introductions for prospective students
- Primary audience
- Leadership, sales, operations, and stakeholder audiences
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Put real faces on the admissions process so prospective students feel a connection before they arrive.
Goal / aim
What the film needed to make clear.
Baylor admissions counselors introduced through short, personal segments that feel genuine and approachable.
Production approach
How the story was built.
Individual counselor profiles, casual tone, and campus context.
Result
Where the work landed.
An admissions asset that humanizes the university and drives campus visit intent.
Delivered assets
- Admissions counselor profiles
- Web content
Project signals
- Admissions content
- Personal connection
- Prospective student audience