Case study
Alpha Tau Omega
More Than Letters
Brotherhood told with honesty, not cliches.
Production specs
- Client
- Alpha Tau Omega
- Runtime
- 01:47
- Location
- Baylor / Sam Houston State
- Year
- 2018
- Format
- Recruitment film
- Scope
- National fraternity recruitment and brand film
- Primary audience
- Potential members, chapter leaders, national fraternity audiences
- Placement
- Chapter recruitment, national fraternity communications, web
Reason for the project
Why it needed to exist.
Create a recruitment piece that feels real and aspirational without the usual fraternity stereotypes.
Goal / aim
What the film needed to make clear.
Alpha Tau Omega national recruitment film built to attract the right members through authentic representation.
Production approach
How the story was built.
Chapter coverage, member interviews, and a narrative tone that earns respect.
Result
Where the work landed.
A national recruitment asset that chapters can actually be proud to share.
Delivered assets
- National recruitment film
Project signals
- National recruitment
- Authentic representation
- Multi-chapter