Case study

Wendy's
Houston, We Have Lunch

A Final Four activation recap with fan energy, food cues, and social approval pressure.

Production specs

Client
Wendy's
Runtime
01:00
Location
Houston, TX
Year
2023
Format
Creator-led activation recap
Scope
59-second Wendy's NCAA Men's Final Four Tip-Off Tailgate recap with Houston stadium context, rocket storefront creative, QCP/social post support, fan sampling, astronaut talent, sponsor signage, stage energy, merch/BTS texture, and Mission Complete end beat
Primary audience
Employees, partners, attendees, internal communications
Placement
Stadium screen, live-event playback

Reason for the project

Why it needed to exist.

Turn a fast-moving sponsor activation into usable recap material while supporting a creator/social post workflow that had to clear client, legal, live-link, and paid-boost steps quickly without losing the live crowd energy.

Goal / aim

What the film needed to make clear.

Wendy's Final Four Tailgate film captures a Houston March Madness activation built for quick review and social velocity: NRG-area establishing shots, the Wendy's rocket storefront, "Houston, we have lift off" signage, QCP/creator moments, Frosty and hamburger sampling, astronaut eating/reaction beats, stage coverage, giant burger boards, NCAA/Nissan Tip-Off Tailgate context, and the 'Official Hamburger of March Madness' message.

Production approach

How the story was built.

Content Co-op covered the footprint like an activation system: branded exterior plates, NCAA and Nissan Tip-Off Tailgate context, stage performers, crowd movement, dry-ice service texture, merch-table BTS, food close-ups, fan interviews, astronaut/space motif, social-ready moments, and a Mission Complete end beat for internal recap use after the event.

Result

Where the work landed.

The finished 59-second campaign film gave Wendy's and agency partners a compact record of the activation: what the fan experience looked like, how the brand showed up at Final Four scale, and why the social content had enough energy to move beyond basic event documentation.

Delivered assets

  • 59-second activation recap
  • Creator/social support material
  • Internal recap and BTS footage
  • Sponsor-facing campaign asset

Project signals

  • NCAA Men's Final Four Tip-Off Tailgate
  • QCP creator workflow
  • Houston, we have lift off signage
  • Wendy's rocket storefront creative
  • Astronaut eating and reaction beats
  • Frosty and hamburger sampling
  • Official Hamburger of March Madness
  • Mission Complete end beat

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