Case study

School Boy Humor
On the Record

A music video that holds its own against any budget level.

Production specs

Client
School Boy Humor
Runtime
03:29
Location
Music video performance set
Year
2017
Format
Music video
Scope
Full music video production
Primary audience
Leadership, sales, operations, and stakeholder audiences
Placement
Website, stakeholder meetings, sales enablement, internal communications

Reason for the project

Why it needed to exist.

Deliver a music video with commercial production quality on an independent budget.

Goal / aim

What the film needed to make clear.

Full music video production for School Boy Humor — concept, cinematography, and post-production.

Production approach

How the story was built.

Concept development, multi-location shooting, and a polished post workflow.

Result

Where the work landed.

A music video that competes visually with major label releases.

Delivered assets

  • Music video

Project signals

  • Music video
  • Concept-driven
  • Independent production