Case study
City of North Little Rock
Worth the Trip
A city story that makes you want to visit, not just read about it.
Production specs
- Client
- City of North Little Rock
- Runtime
- 01:08
- Location
- North Little Rock, AR
- Year
- 2020
- Format
- Destination film
- Scope
- City promotion and tourism
- Primary audience
- Leadership, sales, operations, and stakeholder audiences
- Placement
- Website, stakeholder meetings, sales enablement, internal communications
Reason for the project
Why it needed to exist.
Make a small city feel worth the trip without overstating what's there.
Goal / aim
What the film needed to make clear.
North Little Rock's identity and character captured in a destination film built for tourism and economic development.
Production approach
How the story was built.
Location coverage, local character, and a pacing that lets the city speak for itself.
Result
Where the work landed.
A tourism and economic development asset with genuine local flavor.
Delivered assets
- Destination film
- Tourism asset
Project signals
- Destination marketing
- City storytelling
- Tourism-ready