Case study
Schneider Electric
El Paso Water
A Thousand Decisions: the people, technology, and partnership keeping El Paso’s water moving.
Production specs
- Client
- Schneider Electric
- Runtime
- 05:33
- Location
- El Paso, TX
- Year
- 2026
- Format
- Customer story film
- Scope
- 5:33 interview-led customer story filmed in El Paso, Texas, combining water utility operations, Schneider Electric manufacturing, aerial coverage, and technical motion graphics.
- Primary audience
- Water utility leaders, municipal decision-makers, technology and operations teams
- Placement
- Customer storytelling, website, stakeholder presentations, sales enablement
Reason for the project
Why it needed to exist.
Make a complex water infrastructure story understandable through the people responsible for it. El Paso Water serves a desert community where scarce water, sudden rainfall, aging systems, and equipment from multiple manufacturers all shape everyday decisions. The film needed to explain why modernization matters to operators and residents while giving Schneider Electric’s technology a credible place in the customer’s own story.
Goal / aim
What the film needed to make clear.
For Schneider Electric, Content Co-op turned El Paso Water’s modernization story into a film about reliable service in a desert city. Utility voices connect the daily demands of drinking water, wastewater, and stormwater with open automation, clearer operational data, and a partnership built for the next generation.
Production approach
How the story was built.
The film moves from El Paso’s landscape and community into the work behind reliable service. Interviews with utility leaders, technology specialists, and an operator create the narrative spine; aerials, treatment facilities, control equipment, and Schneider Electric’s local manufacturing connect their words to physical operations. Maps and technical motion graphics help explain fragmented systems, data delays, IT/OT collaboration, and EcoStruxure Automation Expert (EAE). The edit returns to trust, human judgment, and the future workforce so the technology stays connected to the people it serves.
Result
Where the work landed.
A 5:33 customer film that gives Schneider Electric and El Paso Water a shared narrative for explaining infrastructure modernization. The finished piece brings community stakes, operational complexity, local manufacturing, and long-term partnership into one coherent story, with the customer’s voice carrying the case for change.
Delivered assets
- 5:33 customer story film
- 1080p web playback master
- Custom portfolio poster and motion preview
Project signals
- El Paso Water leaders and operator interviews
- Drinking water, wastewater, and stormwater context
- Treatment facilities and control-system footage
- Schneider Electric manufacturing in El Paso
- Aerial location coverage and technical motion graphics
- Open automation and IT/OT collaboration
- Future workforce and community continuity