Case study
Cheer America Championships
Countdown to The Title
A cheer-and-dance event promo built for arena-scale screens, countdown energy, bid clarity, and vertical-board adaptation.
Production specs
- Client
- Cheer America Championships
- Runtime
- 00:37
- Location
- Houston, TX
- Year
- 2018
- Format
- Venue-board promo
- Scope
- 36.7-second ultra-wide and vertical-panel venue promo for The Title at Cobb Galleria in Atlanta, built around bid stakes, May 11-13, 2018 event boards, green stage-light motion, and winthetitle.com screen branding
- Primary audience
- Employees, partners, attendees, internal communications
- Placement
- Event recap, website, social, internal comms
Reason for the project
Why it needed to exist.
Make the event feel premium and legible in seconds: announce the bid stakes, hold up on wide displays and vertical panels, and give the room a polished competitive-cheer atmosphere before the action starts.
Goal / aim
What the film needed to make clear.
The Title needed a venue-board promo that could tell teams why the event mattered before the room even started moving. The 2250x1080 master opens with green stage-light sweeps, repeats the 10 at-large message, flashes ATL/Cobb Galleria/May 11-13 2018 boards, carries winthetitle.com across vertical panels, and uses vortex-style graphics so the bid stakes and event identity read from a distance.
Production approach
How the story was built.
Content Co-op shaped the piece as a 36.7-second, high-bitrate ultra-wide screen master with synchronized green light sweeps, repeated 2 paid bids and 10 at-large language, ATL/Cobb Galleria date information, win-the-title web branding, and compositions that could adapt across main-board and vertical-panel placements.
Result
Where the work landed.
A venue-ready event promo with the practical information teams needed and the visual energy the room expected: clear bid stakes, Atlanta event context, May 11-13 event recall, and a screen format built for live playback rather than web-only viewing.
Delivered assets
- 36.7-second ultra-wide event promo
- 2250x1080 venue-board master
- Vertical-panel graphics
- Live-playback bid-stakes promo
Project signals
- 2250x1080 ultra-wide venue master
- 36.7-second high-bitrate promo
- 2 paid bids and 10 at-large message
- ATL Cobb Galleria May 11-13 2018 boards
- winthetitle.com vertical panels
- Green stage-light and vortex motion